Q&A

Question: What is a cash back offer?

A cash back offer is a method used by businesses to return part of the cost of the product to the customer after they have made the purchase. It is similar to offering a discounted price, except the discount is only guaranteed upon purchase of the item. Any cash back offers you make need to have any limitations or exceptions made clear to the customer before they purchase the item, to make sure you are not inadvertently misleading or deceiving the customer.