Q&A
What is a cash back offer?

Answer:

A cash back offer is a method used by businesses to return part of the cost of the product to the customer after they have made the purchase. It is similar to offering a discounted price, except the discount is only guaranteed upon purchase of the item. Any cash back offers you make need to have any limitations or exceptions made clear to the customer before they purchase the item, to make sure you are not inadvertently misleading or deceiving the customer.

Answered by Bianca Reynolds

Bianca is a Senior Lawyer in Australia and an associate in New Zealand who works across LegalVision’s Sale of Business, M&A and Corporate teams. She has acted for clients in over 250 business and share sale transactions during this time. In addition to her experience in the business sale/M&A space, Bianca assists clients with their general corporate needs, such as shareholders agreements, share buy-backs, share splits and share issuances.

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