Answer:
Commercially speaking, there are a number of steps you should take to respond to negative online reviews. This also depends on whether the review is simply negative or if you believe it to be defamatory. If the review is purely negative but not defamatory then you do not have any particular legal courses of action. You may consider taking legal action for defamation, but this can be difficult where it relates to a businesses’ reputation. Factors to consider might be whether the review is intentionally malicious or has the potential to cause you significant loss or damage. If you’re unsure, contact a lawyer to see if you can take any legal action against negative online reviews.
