Q&A

Question: Can I use fictional characters to promote my products?

Character merchandising is the use of fictional characters or brands to promote a business’ real goods or services. The best thing you can do as a business seeking to use a character to market your product is to seek to engage in a character merchandising agreement or sponsorship agreement with the company or individual that holds the intellectual property rights to use the image. This agreement is similar to an agreement to license a trade mark, and may include the rights to use a registered trade mark for certain purposes.