Question: Can I compare my product to a competitor’s product in my advertisements?Answer:
Yes, but you need to make sure that what you are stating in your advertisement is accurate, that the competitor’s product is reasonably similar to your own and the comparison will be true for as long as you use it in your advertisements. For example, many battery manufacturers use this type of advertising technique to promote their batteries over that of other competitors. They have to clearly state which battery their product is better than and how. Businesses can use this type of advertising to compare different aspects of products including price and quality.