Q&A

Question: Can I advertise to children?

The Australian Association of National Advertisers (AANA) provides a self-regulatory code to ensure that advertisers consider social responsibility when advertising to children. This code includes restrictions on price, sexualisation, qualifying statements, alcohol, food and beverages and popular personalities. As a business, you can advertise to children, but it is recommended the above code be followed. The Children’s Television Standards 2009, the Broadcasting Services Act 1992 and other television codes must also be followed to ensure compliance. The laws are primarily focused on restricting ‘junk food’ advertisements during programs with an audience primarily of children.