• Intellectual Property (IP) is a term used to describe various exclusive proprietary rights to creations of the mind. IP includes copyright, trade marks, patents, trade secrets, and know-how.
  • In most cases, to protect your IP, you need to register it to gain protection. Different IP rights vary in the protection granted.
  • An IP owner can take steps to enforce their rights against people who are violating them.

Protecting IP

Intellectual Property (IP) is a vital asset that adds value through brand identity and consumer recognition. By developing an IP strategy, you can integrate IP protection into your business strategy and integrate IP with your business’ competitive strengths. With an IP strategy, you not only protect valuable assets but also safeguard your business’ products.

Copyright

Copyright protects the creative expression of ideas, in writing, music, visual images, moving images and computer programs. It can also protect other things like databases and broadcasts. It provides the exclusive rights to use, copy, license, perform and modify the creative work. A copyright notice states who created the work and when.

Trade Marks

A trade mark is a sign used to distinguish one trader’s goods and services from those of other traders. A trade mark can be a letter, number, word, business name, phrase, sound, smell, shape, logo, picture and aspect of packaging. A registered trade mark is legally enforceable. It provides you with exclusive rights to commercially use, license or sell your trade mark, in connection with the goods and services for which it is registered. An unregistered trade mark has some protection from laws on misleading and deceptive conduct and passing off.

Patents

A patent is an exclusive government granted licence to make, use, or sell any device, substance, method or process which is new, inventive and useful. It is a good idea to protect your business as other companies can’t make, use or sell the same device, substance or method.

Confidential Information

Confidential information’ may include technical information, inventions, patents, trade secrets, proprietary ideas, potential new products and services, research and development information, financial information, and customer data.

Key Considerations

  • It is vital to record your idea in detail. You can protect your intellectual property by taking measures to discourage misuse. By recording your idea in detail by having detailed drawings, descriptions, plans and records, this can prove your ownership if any disputes arise.
  • Keep track of your IP in a register, along with who has access to it and on what conditions. This will help you to manage your IP rights and enforce them if you need to.
  • IP Australia handles all IP registrations in Australia. The Institute of Patent and Trade Mark Attorneys of Australia has a list of patent and trade mark attorneys that can assist in registering your trade mark.
  • Securing IP protection can be costly and time-consuming. Engaging an IP attorney or lawyer to prepare and submit your application ensures you cover all the application requirements.

Protection of Intellectual Property

Registration

In most cases, the first step in IP protection strategy is registering your IP. You can register your patents, trade marks, designs and plant breeders rights with IP Australia. Note that registration with IP Australia provides coverage in Australia only.

Employees and Contractors

Employees and contractors will likely contribute to the creation of your business’ IP. It is crucial to clarify IP ownership and to protect IP in your contractors and employees agreements. The key clauses you should include are:

  • assignment: all IP created for the business is assigned to the business;
  • non-compete: that employees and contractors cannot use your IP including to set up their own business or assist someone else in business. This is to deter employees and contractors from leaving and become competitors; and
  • confidentiality: including that IP and trade secrets are confidential and protected.

Website

Website Terms of Use are an important shield against competitors looking to copy IP from your website and social media. These should include:

  • IP rights;
  • Rules for republishing your content;
  • Prohibited conduct;
  • Disclaimers e.g. website content is not advice; and
  • Limiting your liability.

Frequently Asked Questions about Protecting IP

Q: What is an IP licence agreement?
A: A licence agreement is an agreement between an IP owner and another party, granting permission to the other party to use the IP for a set period of time and on certain conditions. Having this agreement will help avoid disputes over the IP rights of both parties.

Q: What is an IP assignment agreement?
A: An IP assignment agreement is a transfer of ownership of the IP from one party to another.

Q: Can I commence legal action if someone steals my intellectual property?
A: Yes. You can take legal action for IP infringement if you are the registered owner of the IP. We have a team of intellectual property lawyers who can assist you with advice on how best to enforce your rights.

How can LegalVision help me?

LegalVision assists businesses and individuals with tailored online legal advice for a fixed-fee, including the protection of intellectual property. Call LegalVision today on 1300 544 755.

Get in Touch

Fill out the form below to get in touch. A LegalVision team member will be in touch shortly!

Our Awards

  • Innovator of the Year – 2016 Australian Law Awards Innovator of the Year – 2016 Australian Law Awards
  • Professional Services Business of the Year – 2016 Optus MyBusiness Awards Professional Services Business of the Year – 2016 Optus MyBusiness Awards
  • Boutique Diversity Law Firm of the Year – 2015 Women in Law Awards Boutique Diversity Law Firm of the Year – 2015 Women in Law Awards
  • Startup Disruptor and Next Rich Award Finalist – 2016 PwC Aspire Awards Startup Disruptor and Next Rich Award Finalist – 2016 PwC Aspire Awards
  • Client Service and Delivery Award Winner – 2016 InfoTrack Client Centricity Awards Client Service and Delivery Award Winner – 2016 InfoTrack Client Centricity Awards
  • Innovator of the Year Finalist – 2016 Optus MyBusiness Awards Innovator of the Year Finalist – 2016 Optus MyBusiness Awards