SYDNEY, AUSTRALIA: LegalVision has advised Melbourne-based eCommerce startup, EQL, on its $25 million seed funding round.

The round was led by New York software investor Insight Partners and Australian VC AirTree Ventures. Other backers include market leaders in digital commerce, platforms and fan engagement including Guillaume Pousaz’s Zinal Growth, Harry Stebbings’ investment fund, 20VC, Sam Kroonenburg, co-founder of A Cloud Guru, and the family office of Michael Rubin, CEO of Fanatics and co-owner of the Philadelphia 76ers.

EQL’s platform allows retailers to address problems that occur in high demand product launches such as sites crashing and bots. The funding will be used to build the global sales and customer teams, and improve the company’s infrastructure and AI technology.

Jill McKnight: “EQL’s growing partnerships with a plethora of luxury brands just showcases how successful this startup will be. It’s a great pleasure to work with Andrew, Patrick, James and the entire EQL team on this round.”

Andrew Lipp, co-founder and CEO: “We are thrilled with our progress to date. Iconic global retailers have fallen in love with our platform and the fairness it brings to their customers. As we enter this next growth phase, it’s great to have trusted advisors by our side. Jill from LegalVision went above and beyond. We look forward to working with Jill and the team moving forward.”

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Media Contact:

Anthony Lieu (Head of Marketing – LegalVision)

1300 544 755

About LegalVision

LegalVision is a market disruptor in the commercial legal services industry. Their innovative business model and custom-built technology assist their lawyers to provide a faster, better quality and more cost-effective client experience. LegalVision is a leader in delivering legal services in Australia and New Zealand and has assisted more than 150,000 businesses. The firm was named Law Firm of the Year at the Australasian Law Awards.