How LegalVision worked with Domain to deliver a cost-effective and efficient solution for reviewing a large volume of marketing collateral in a highly regulated industry.

Combining legal, process design and technology expertise to deliver an end-to-end advertising review solution.

Hosted a
process workshop
Built a
bespoke tech platform
Reduced
turnarounds to 1 day

LegalVision was approached by Domain’s Legal team. They were facing several challenges in their advertising review workstream, including:

  • unpredictable volumes;
  • difficulty with competing timelines and priorities; and
  • manual processes.

Domain sought LegalVision’s assistance in developing an innovative and cost effective way to ensure their marketing collateral was compliant.

Domain wanted a solution that combined dedicated legal assistance with innovative technology, that streamlined their review process while allowing them to remain involved in the work.

“From the Marketing teams’ perspective, I think they have built a strong relationship with LegalVision. LegalVision is very accessible, on the phone and in person. LegalVision has also been very amenable to working within the Business and adopting our working style.

The LegalVision team goes out of their way to service the Marketing team in the way that our in-house team does. I believe the Marketing team regards LegalVision as an extension of their in-house Legal team.”
Daphne Koffel, Senior Legal Counsel, Domain

Efficient and scalable legal review

Challenge

A better way to review

Domain was experiencing several challenges in their advertising review workstream, including high volumes of advertising review work and difficulty juggling competing timelines and priorities.

Advertising review requests were being handled by a manual spreadsheet logging process, and the work was being delivered by email. This often created practical challenges due to the back-and-forth nature of email, and organising high volumes of email threads.

Solution

Legal expertise, process design and technology

LegalVision hosted a workshop with Domain’s Legal and Marketing teams, to map out existing processes, and identify what was working well and what could be improved. We also identified where technology could streamline workflow.

Our resulting Advertising Review Product enables Marketing to upload collateral to Prism, LegalVision’s proprietary tech platform. Here, our legal team reviews the collateral, corresponds with the marketing team and provides advice.

Result

24-hour turnaround on ad reviews

Campaigns are also launched in shorter time frames, which is commercially important in a competitive industry. Domain’s in-house team has visibility over the material from a more strategic level, allowing them to concentrate on other areas of the business.

To date, LegalVision has reviewed over 500 pieces of marketing collateral for our Client with an average turnaround time of less than one day!

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