Regulatory and Compliance Articles

January 23, 2016

Comparative Advertising: It Keeps Going and Going

Brands including Duracell and Energizer use comparative advertising to promote their batteries over their competitors by implying,...

December 27, 2015

Stereotypes in Advertising and the Australian Consumer Law

Advertisers use stereotypes in advertising to connect with a target demographic of consumer. But is...

April 19, 2023

What Can I Include In Fine Print In My Advertisements?

We’ve all seen advertisements on television with huge slogans blaring across our screens, followed by an...

December 27, 2015

Can I Really Lose 10 Lbs in 7 Days? The Woes of Weight Loss Advertising

We’ve all seen those products that claim to help us ‘lose belly fat in just...

December 26, 2015

Can I Use Reviews and Testimonials to Promote my Products?

Many businesses advertise goods using positive customer reviews and testimonials. Consumers when deciding whether or not to...

December 27, 2015

What is Two-Price Advertising?

Businesses commonly use two-price advertising to compare the price they currently charge for a product...

December 26, 2015

Consumer Law Update: ACCC Fines Optus $51,000 for Misleading Representations About “NBN-Like Speeds”

Last week, Optus Internet Pty Limited paid $51,000 in penalties in connection with its advertising...

May 1, 2023

Consumer Law Update: Federal Court Finds Nurofen Specific Pain Claims Misleading

Earlier this year, the Australian Competition and Consumer Commission (ACCC) commenced proceedings in the Federal...

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