Can I Register a Colour or Shape Trade Mark for my Shoe Collection?
Most business owners are familiar with registering a trade mark for their name or logo. But you can also register…
How to Protect Your Brand From Parallel Importing
It’s understandably frustrating when you spend significant time negotiating an exclusive right to distribute or sell a particular brand in Australia,…
I’m a Marketer Creating a Parody Campaign. What Do I Need to Know?
Advertising and marketing campaigns can make people feel excited, surprised or afraid. There’s no denying that a well-executed parody marketing…
Do I Need a Patent Search Before Applying for a Patent?
Patents can assist the growth of your business and development of technology in your industry. If your invention is patentable…
How Can I Protect My Business Idea?
A business’ intellectual property is one of its most valuable assets. It’s hardly surprising that one of the most common…
What are the Defences to Trade Mark Infringement?
Businesses can inadvertently infringe on the intellectual property rights of others during its day-to-day operations. We advise business owners take…
IP Law Cheat Sheet for Marketing Teams
Intellectual property issues are notoriously difficult to navigate in a digital age. It’s easy to infringe another’s IP rights inadvertently,…
Who Owns the Copyright in an Instagram Image?
When someone takes a photograph, the image is immediately protected by copyright law in Australia. The photographer then has the exclusive…
When Should I Register My Cafe Name as a Trade Mark?
If you own a cafe, you have likely spent a significant amount of time thinking about how best to market…
How Can Passing Off Protect an Unregistered Trade Mark?
Registering a trade mark offers many benefits including an exclusive right to use your mark and prevent others from using…
