Q&A

Question: Can I legally use the information I collect from users of my website for marketing research and to analyse demographics?

Answer:

Yes. But depending on the nature of your business you are also likely to need to comply with the Privacy Act 1988 (Cth) which involves disclosing this activity to the users of your site in your Privacy Policy. You should also check the requirements of any analytics systems you are using to analyse demographics on your site, for example, Google analytics.

Answered by Edith Moss

Edith has experience in employment law which includes drafting business terms and conditions, employment and contractors agreements and providing advice on employment matters. In her past work experience, Edith worked for some of Australia's leading visual art and design organisations.

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