Can I collect personal information to analyse demographics?

Question: Can I legally use the information I collect from users of my website for marketing research and to analyse demographics?

Answer:

Yes. But depending on the nature of your business you are also likely to need to comply with the Privacy Act 1988 (Cth) which involves disclosing this activity to the users of your site in your Privacy Policy. You should also check the requirements of any analytics systems you are using to analyse demographics on your site, for example, Google analytics.

Answered by Edith Moss

Edith has experience in employment law which includes drafting business terms and conditions, employment and contractors agreements and providing advice on employment matters. In her past work experience, Edith worked for some of Australia's leading visual art and design organisations.

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We collect and store information about you. Let us explain why we do this.

What information do you collect?

We collect a range of data about you, including your contact details, legal issues and data on how you use our website.

How do you collect information?

We collect information over the phone, by email and through our website.

What do you do with this information?

We store and use your information to deliver you better legal services. This mostly involves communicating with you, marketing to you and occasionally sharing your information with our partners.

How do I contact you?

You can always see what data you’ve stored with us.

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