Are you looking to start your own business as a butcher, or expand your already existing butcher business? If so, you should make sure that you consider how you are going to protect your intellectual property. Although you may not realise it at first, the intellectual property encompasses some of the most significant aspects of your business. Most commonly, this will be in the form of signs, marks or symbols that you use to distinguish your product and business from that of your competition. However, depending on the form of your intellectual property, it may or may not be protected by Australian law. Consequently, it is possible that the most prominent parts of your business and brand may be vulnerable to manipulation by your competitors to gain an unfair advantage. Therefore, it is critical that you have at least a fundamental understanding of how you can protect the intellectual property of your butcher business.

How will I know if something is intellectual property?

Intellectual property is a term that is used to refer to many different areas of law. It is generally referred to as an umbrella term, which encompasses concepts such as copyright, patents, trademarks and trade secrets. As a result, it can become quite confusing for business owners to distinguish between these separate concepts and focus on what is most important to them. Nevertheless, it is probable that your business will possess intellectual property that falls into more than one of these categories. By prioritising, you should be able to focus on the most valuable intellectual property owned by your butcher business.

How should I prioritise protecting my intellectual property?

The most valuable piece of intellectual property your butchery business possesses is more than likely your trademarks. These are marks used to distinguish your product and business from that of your competition. Therefore, they could be anything from a letter, number, word, drawing, symbol or even smell or colour. Trademarks represent the quality of your business to your customer, eventually becoming every bit as important as the meat itself, as customers want the assurance that the product they are buying comes from you.

Due to the importance of trademarks to your customers, it is possible that an inferior business to yours could adopt your trademark to inspire the same feeling in customers that they get from buying your product. In effect, a poorly run business can take your customers away from you, and also ruin your reputation among the public at large by selling an inferior product. The result of such practices could be at least detrimental and at worst ruinous to your butcher business. Consequently, trademarks are an excellent place to start when it comes to protecting your intellectual property.

How do I protect the trademarks of my business?

Unlike some areas of intellectual property, Australian law does not automatically protect trademarks. This is due to the international nature of trademarks, with almost all businesses in the majority of countries around the world, having a trademark in one form or another. As such, Australian law requires that you register the trademarks of your business with a government body called IP Australia. Unfortunately, this process can prove to be a somewhat gruelling one, depending on the nature of the trademark you wish to register. Furthermore, the trademark of your butcher business may well be contested by another business that deems your trademark to be too close to theirs in form or substance. Therefore, unless you have prior legal experience, it is advisable that you seek the advice of a legal professional before beginning the registration process.


If you are looking to start your own butcher business or expand your already existing butcher business, you should make sure that you consider how you are going to protect your intellectual property. It is likely that your business will possess intellectual property from many categories that fall under this all-encompassing term. You should prioritise which aspect of your intellectual property you will protect, starting with the most valuable and vulnerable. A good place to begin this process is with your trademarks, as they form a fundamental connection between your butcher business and your customers. However, the registration process that protects your trademarks can be difficult, so it is recommended that you seek legal advice before undertaking this process.

If you have any further questions relating to how you can protect the intellectual property of your business, feel free to call LegalVision for a fixed fee quote.

About LegalVision: LegalVision is a tech-driven, full-service commercial law firm that uses technology to deliver a faster, better quality and more cost-effective client experience.
Adi Snir

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