How Can Passing Off Protect an Unregistered Trade Mark?
Registering a trade mark offers many benefits including an exclusive right to use your mark and prevent others from using…
Can you Own a Colour Trade Mark?
A number of brands rely heavily on colour as part of their packaging and branding. Think of Qantas, with their…
How Do I Prove My Trade Mark Use If It Is Challenged?
After you apply to have IP Australia enter your trade mark into the register, another party may challenge your mark.…
How Do I Transfer a Trade Mark from One Business to Another?
A trade mark is a unique mark that identifies and distinguishes your goods or services from others. When it comes…
How Can I Avoid Infringing Another Business’ Intellectual Property?
A company’s intellectual property – trade marks, design rights, and even copyrighted materials – is often an integral element of…
5 Steps to Trade Mark a Brand Name
For businesses to effectively compete in today’s market, they must take steps to protect their intellectual property. In your business’…
How to Establish a Breach of Confidence
Both the courts and businesses through specific clauses in contracts aim to protect confidential information. Unlike other types of intellectually property…
Can I Trade Mark a Campaign Slogan?
If you have created a marketing or advertising campaign, then you have likely developed one or more unique logos, images…
3 Steps To Protect Marketing and Communications Intellectual Property
Campaign assets, logos and content relationships can play a pivotal role in a business’ marketing and communications efforts. These types…
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