Can I trademark shapes, colours and fonts?
What is a shape trademark? If the three-dimensional configuration of an object is distinctive enough to identify a brand, it…
Can I trademark a sound or a scent?
To register a trademark, you must be able to represent the mark graphically. This requirement applies to sounds and scent…
What is a scandalous trademark?
A trademark application may be rejected if the trademark is considered scandalous or illegal. This is prescribed by section 42…
Less common reasons a trademark may be refused registration
The Trade Marks Act 1995 sets out a list of grounds for rejecting an application in sections 39 to 44.…
What makes a good trademark?
Many businesses have difficulty choosing a brand that appropriately identifies what they do while still being something that can be…
How unique does my name or logo need to be to register a trademark?
You have just created a business model and now you need to ensure that your name or logo will be…
How Can I Prevent Others From Using My Business Name?
As a business owner you must ensure that the business name you are using is properly protected in order to…
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