An effective position description sets out the scope of the role and the qualities of the ideal candidate you are looking for in filling your vacancy. In addition to the description of the role, a position description or job ad should also provide the applicant with information about the company and its culture. This article sets out four tips on how to write a good job ad or position description for your next hire.

1. Have a Clear Job Description

A well-drafted job description is more likely to attract better candidates. A concise and clear description of the role should set out essentially a checklist of the duties and responsibilities. An ambiguous job description often stems from the role not being clearly defined. To avoid this pitfall, the person drafting the job description should meet with the manager of the new hire as well as management to clearly define the role. Failure to clearly set out the job role and description will result in receiving applications from job seekers unsuitable for the role, or job seekers applying for a job that does not align well with their career goals.

2. Keep It Concise in the Job Ad

When it comes to drafting a job description, it is important not to detail an extensive list of unrealistic demands. Avoid the standard long, exhaustive descriptions and instead keep your position description focused, concise and informative to potential applicants. Think about what details need to be included in the new role. For example, information about the company, the experience and skills required, the perks and the location of the job.

Your writing style can make a big impact on how the position comes across to job seekers. You can utilise the writing style to your advantage to portray your company ethos and culture. Don’t be afraid to stand out and be different in your job advert writing; you want to be a refreshing advert that stands out from the others. Make sure you suit your advert towards your target audience for the best results. Write the advert in their language and include keywords to entice the correct applicants to apply.

3. Remember the Job Title

A job title is crucial in attracting the right talent. Often this is how applicants will search for roles so you want to make sure your title is appropriate and the most relevant for the role. Within the startup industry, this can be tricky as employees will often wear a multitude of hats. In these circumstances, you want to strike the right balance between showing the uniqueness of the job role and ensuring that the title is fitting enough to be picked up in searches. Remember you can always flesh out the job description with the more detailed aspects and the title can instead be used to entice and intrigue the applicant to read further.

4. Sell Your Company

Don’t forget to sell yourself in the position description. Whether this is the firm’s culture, location or a long list of employee perks, make sure you convince the applicant that applying is worthwhile. You can also present your mission statement or vision within the job advert, what makes your business unique and what makes it stand out. These factors will often be a deciding factor for potential applicants.

Key Takeaways

A clear and concise job description that sets out the role is key to finding and retaining good talent. If you have attracted the right talent through your job advert and position description, then the rest of the recruitment process will flow on smoothly. Be honest about the duties of the role and don’t forget to sell the perks of joining the company. Notably, know your target audience, talk to them in their language and offer them what they want. If you need assistance with any employment law matters, including drafting an Employee Handbook, get in touch with us.

COVID-19 Business Survey
LegalVision is conducting a survey on the impact of COVID-19 for businesses across Australia. The survey takes 2 minutes to complete and all responses are anonymous. We would appreciate your input. Take the survey now.

About LegalVision: LegalVision is a tech-driven, full-service commercial law firm that uses technology to deliver a faster, better quality and more cost-effective client experience.

The majority of our clients are LVConnect members. By becoming a member, you can stay ahead of legal issues while staying on top of costs. For just $199 per month, membership unlocks unlimited lawyer consultations, faster turnaround times, free legal templates and members-only discounts.

Learn more about LVConnect

Need Legal Help? Get a Free Fixed-Fee Quote

If you would like to receive a free fixed-fee quote or get in touch with our team, fill out the form below.

  • By submitting this form, you agree to receive emails from LegalVision and can unsubscribe at any time. See our full Privacy Policy.
  • This field is for validation purposes and should be left unchanged.
Our Awards
  • 2019 Top 25 Startups - LinkedIn 2019 Top 25 Startups - LinkedIn
  • 2019 NewLaw Firm of the Year - Australian Law Awards 2019 NewLaw Firm of the Year - Australian Law Awards
  • 2020 Fastest Growing Law Firm - Financial Times APAC 500 2020 Fastest Growing Law Firm - Financial Times APAC 500
  • 2020 AFR Fast 100 List - Australian Financial Review 2020 AFR Fast 100 List - Australian Financial Review
  • 2020 Law Firm of the Year Finalist - Australasian Law Awards 2020 Law Firm of the Year Finalist - Australasian Law Awards
  • Most Innovative Law Firm - 2019 Australasian Lawyer 2019 Most Innovative Firm - Australasian Lawyer
Privacy Policy Snapshot

We collect and store information about you. Let us explain why we do this.

What information do you collect?

We collect a range of data about you, including your contact details, legal issues and data on how you use our website.

How do you collect information?

We collect information over the phone, by email and through our website.

What do you do with this information?

We store and use your information to deliver you better legal services. This mostly involves communicating with you, marketing to you and occasionally sharing your information with our partners.

How do I contact you?

You can always see what data you’ve stored with us.

Questions, comments or complaints? Reach out on 1300 544 755 or email us at

View Privacy Policy