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An effective position description sets out the scope of the role and the qualities of the ideal candidate you are looking for in filling your vacancy. In addition to the description of the role, a position description or job ad should also provide the applicant with information about the company and its culture. This article sets out four tips on how to write a good job ad or position description for your next hire.

1. Have a Clear Job Description

A well-drafted job description is more likely to attract better candidates. A concise and clear description of the role should set out essentially a checklist of the duties and responsibilities. An ambiguous job description often stems from the role not being clearly defined. To avoid this pitfall, the person drafting the job description should meet with the manager of the new hire as well as management to clearly define the role. Failure to clearly set out the job role and description will result in receiving applications from job seekers unsuitable for the role, or job seekers applying for a job that does not align well with their career goals.

2. Keep It Concise in the Job Ad

When it comes to drafting a job description, it is important not to detail an extensive list of unrealistic demands. Avoid the standard long, exhaustive descriptions and instead keep your position description focused, concise and informative to potential applicants. Think about what details need to be included in the new role. For example, information about the company, the experience and skills required, the perks and the location of the job.

Your writing style can make a big impact on how the position comes across to job seekers. You can utilise the writing style to your advantage to portray your company ethos and culture. Don’t be afraid to stand out and be different in your job advert writing; you want to be a refreshing advert that stands out from the others. Make sure you suit your advert towards your target audience for the best results. Write the advert in their language and include keywords to entice the correct applicants to apply.

3. Remember the Job Title

A job title is crucial in attracting the right talent. Often this is how applicants will search for roles so you want to make sure your title is appropriate and the most relevant for the role. Within the startup industry, this can be tricky as employees will often wear a multitude of hats. In these circumstances, you want to strike the right balance between showing the uniqueness of the job role and ensuring that the title is fitting enough to be picked up in searches. Remember you can always flesh out the job description with the more detailed aspects and the title can instead be used to entice and intrigue the applicant to read further.

4. Sell Your Company

Don’t forget to sell yourself in the position description. Whether this is the firm’s culture, location or a long list of employee perks, make sure you convince the applicant that applying is worthwhile. You can also present your mission statement or vision within the job advert, what makes your business unique and what makes it stand out. These factors will often be a deciding factor for potential applicants.

Key Takeaways

A clear and concise job description that sets out the role is key to finding and retaining good talent. If you have attracted the right talent through your job advert and position description, then the rest of the recruitment process will flow on smoothly. Be honest about the duties of the role and don’t forget to sell the perks of joining the company. Notably, know your target audience, talk to them in their language and offer them what they want. If you need assistance with any employment law matters, including drafting an Employee Handbook, get in touch with us.


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